The Vision paper focuses on the development of the following:
1.Vision Statement: a picture or story of our future and what we are going to become.
2.Mission Statement: overreaching reason for existing and aim or highest purpose.
3.Strategy: identifies the key approaches in which we will implement the vision and defines the competitive advantages that will lead to winning in the marketplace.
More definitions can be found in Chapter 9 of the text.
For example: Best Buy.
Vision: To be at the intersection of technology and life
Mission: We improve peoples lives by making technology and entertainment products affordable and easy to use
Strategy: Standard operating procedures, store openings and customer experience.
The students responsibility in preparing this paper is to develop vision, mission, and strategy statements for their organization or for the selected case from the text. In addition, the student is required to support these statements with information from their organization or the case and explain how valuable these statements can be to an organization. How can the vision, mission, and strategy drive change in the organization? How can the vision, mission and strategy statements put limits on the organization when it comes to change?
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