2 What ethical issues are relevant to this study?
3 Describe the sampling plan. Analyze its strengths and weaknesses.
4 Describe the research design. Analyze its strengths and weaknesses.
5 Critique the survey used for the study.
6 Prepare the survey for analysis. Set up the code sheet for this study.
How will this study be set up to be tabulated by a statistical analysis
program like SPSS?
7 Assume you are compiling your research report. How would you
present the statistical information within this case to the IndustryWeek
decision maker, the manager who must decide whether or not to
continue to publish reader service cards?
8 Assume you are compiling your research report. What are the limitations
of this study?
9 Assume you are the decision maker for IndustryWeek . Given the
declining value of the reader response card to subscribers, originally
designed as a value-enhancing service to IW readers and advertisers
alike, what further research might be suggested by the findings of this
study? Or do you have sufficient information to stop the use of reader response cards in IndustryWeek ?
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