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Subj = CONSUMER BEHAVIOR- Of the methods discussed for measuring opinion leadership, questions using the _____ have the greatest degree of validity...

E9.Subj = CONSUMER BEHAVIOR-
Of the methods discussed for measuring opinion leadership, questions using the _____ have the greatest degree of validity and are easy to administer.
a. key informant method
b. objective method
c. sociometric method
d. subjective method
e. self-designating method
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E9.Subj = CONSUMER BEHAVIOROf the methods discussed for measuring opinion leadership, questions using the _____ have the
greatest degree of validity and are easy to administer.
a. key informant...

Sign up to view the full answer

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