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9F.Subj = CONSUMER BEHAVIOR- The _____ is a consumer with a wide range of information about many different types of products, retail outlets, and

9F.Subj = CONSUMER BEHAVIOR-
The _____ is a consumer with a wide range of information about many different types of products, retail outlets, and other dimensions of the market,
who both initiates discussions with other consumers and responds to requests for market information.
a. surrogate buyer
b. opinion leader
c. market maven
d. opinion seeker
e. purchase pal
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9F.Subj = CONSUMER BEHAVIORThe _____ is a consumer with a wide range of information about many different types of
products, retail outlets, and other dimensions of the market, who both initiates...

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