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Demand influencing is one of the strategies associated with capacity planning. Similar strategies that are popular today include demand sensing and...

1. Demand influencing is one of the strategies associated with capacity planning. Similar strategies that are popular today include demand sensing and demand shaping. Do you think these strategies are more effective than forecasting? Provide a rationale for your answers.

2. Small and medium-sized companies often grow to their current size from an extremely small size at the outset. Such a company may lack sophisticated software, programs, and tools that much larger companies use, such as aggregate planning. Assume that you work for such a company that has now grown to a size where it needs to use a more sophisticated approach—aggregate planning specifically. You need to write a memo to top management of your company and make the business case for implementing a new aggregate planning process for the company. Discuss the advantages that aggregate planning can provide to your company.

(Note: Assume the company is a medium-sized manufacturer that produces kitchen cabinet hardware, such as hinges and door handles from various metals.)

Justify your answers with examples and reasoning.
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Business-8090269.doc

Forecasting1
Forecasting is a method used to make predictions about the future. In business it involves
the future of the company. This is considered crucial before introducing a new product; it...

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