View the step-by-step solution to: Case Questions 1. What is wrong with how Gold Coast Advertising

Case Questions
1. What is wrong with how Gold Coast Advertising measures
its quality? Explain why Gold Coast should ask its customers
about how they define quality.
2. Offer suggestions to George Stein on ways of identifying
quality dimensions GCA’s customers consider important.
3. Develop a short questionnaire to be filled out by GCA’s
customers that evaluates how customers define quality.
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