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F2.Subj = CONSUMER BEHAVIOR- Which of the following is a characteristic of consumer innovators?

F2.Subj = CONSUMER BEHAVIOR-
Which of the following is a characteristic of consumer innovators?
a. more assertive than other consumers
b. act as opinion leaders for many aspects of the marketplace
c. more value conscious than other consumers; seek bargain prices
d. aware of new brands in many fi elds
e. knowledgeable about specific product categories
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F2.Subj = CONSUMER BEHAVIORWhich of the following is a characteristic of consumer innovators?
a. more assertive than other consumers
b. act as opinion leaders for many aspects of the marketplace
c....

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