Estimated New Audience
Cost Per Ad Reached With Each Ad
Daytime $ 5,000 3,000
Evening News $ 7,000 4,000
Super Bowl $100,000 75,000
SMM has decided to take out at least one ad in each option. Further, there are only two Super Bowl ad spots available. There are 10 daytime spots and 6 evening news spots available daily. SMM wants to have at least 5 ads per day, but spend no more than $50,000 on Friday and no more than $75,000 on Saturday. Formulate and solve a linear program to help SMM decide how the company should advertise over the weekend.
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