Marketers in a foreign country have been extremely successful in selling a particular product to a specific target market. They decided to enter the United States market and continue their current sales and promotional tactics.
What will likely be the outcome?
A. Targeting the same market in the U.S., they will find that the product does not fit existing cultural values and will not be purchased.
B. Targeting the market in the U.S., they will find that the market prefers products that are targeted toward a different group.
C. Targeting the product in the U.S. will require almost no sales or promotional expenditures and will be a great success.
D. Targeting the same market in the U.S., they will find that the product fits existing cultural values and will be widely accepted.
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