Pick a long-time existing brand, such as Cheerios, Crest, Purina Dog Chow, etc., with which you are familiar and have been using for an extended period of time. First, start by indicating where this product is now in the PLC. Then, analyze how this specific product has evolved through the PLC since the time you started using the product. Then, speculate what the brand may do next to stay where it is in the PLC"
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