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4. Which of the following statements best describes a myth?

4.
Which of the following statements best describes a myth?


A. A myth is a fiction that large numbers of people in a culture believe to be true.

B. A myth is a story that people like because it separates those in the know from those who are not culturally aware.

C. A myth is a story containing shared cultural symbolic meaning. The story may literally be true or false, but it conveys some cultural truth.

D. A myth is an old story that has been around so long that everyone in a culture can relate to it through shared memories.
Point Value: 1
5.
Ralf and his brother had a business in a Midwest college town taking SUVs and modifying them into tailgating machines. These "awesome party wagons" were equipped with the owner's desired team logo on the front, side, and back, gas grills, and large beverage coolers. Their business boomed, especially when the university had a winning season. Ralf and his brother were creating and selling what could be best described as ________.


A. myth carriers

B. ritual artifacts

C. symbolic exchange objects

D. attitudinal reciprocity products
Point Value: 1
6.
What is not true about 'rites of passages'?


A. marked by a change in social status

B. may occur as a natural part of life cycles (e.g., puberty or death)

C. may occur in nature (e.g., a birthday or graduation).

D. a myth that only marketers use
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Business - 8206815.doc

4.
Which of the following statements best describes a myth?
A. A myth is a fiction that large numbers of people in a culture believe to be true.
B. A myth is a story that people like because it...

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