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19. A firm's product offering moves into the maturity stage of the product life cycle. Why would the firm increase its promotional outlay?

19.

A firm's product offering moves into the maturity stage of the product life cycle.

Why would the firm increase its promotional outlay?



A. To homogenize its product as compared to competitors
B. To differentiate its product from those offered by competitors
C. To decrease the synergistic effect of marketing activities
D. To increase production to meet estimated market demand
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Business - 8208551.doc

B. To differentiate its product from those
offered by competitors

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