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When General Mills introduced a Honey Nut version of Cheerios (a modification of an existing product), the company chose to use a ________ format...

4.
When General Mills introduced a Honey Nut version of Cheerios (a modification of an existing product), the company chose to use a ________ format for a new product introduction.


A. globally continuous innovation

B. continuous innovation

C. dynamically continuous innovation

D. discontinuous innovation
Point Value: 1
5.
The fashion life cycle is quite similar to the ________ in its shape and stage development.


A. innovation process

B. retail life cycle

C. innovation cycle

D. diffusion process
Point Value: 1
6.
The 'Pet Rock' was a product that became very popular and disappeared within less than a year, never to return. What type of fad did this product create?


A. true fad

B. cyclical fad

C. fad-to-franchise

D. generational fad
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4. When General Mills introduced a Honey Nut version of Cheerios (a modification of an existing
product), the company chose to use a ________ format for a new product introduction. A. globally...

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