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BUSI 601 INDIVIDUAL LEARNING PROJECT 1 GRADING RUBRIC Student name: Criterion Brief Descriptio n /2 SWOT Analysis /3 3 Points 2 Points 1 Point 0...

Company Analysis and Evaluation Project Instructions
BUSI 601 I NDIVIDUAL L EARNING P ROJECT 1 G RADING R UBRIC Student name: Criterion 3 Points 2 Points 1 Point 0 Points Brief Descriptio n /2 N/A Description of organization is well developed. Description of organization is not well developed. Organization not clearly and explicitly described. SWOT Analysis /3 SWOT chart provided in proper format; chart contains several examples under each of the four headings. SWOT chart provided in proper format; chart contains a few examples under each of the four headings. SWOT chart provided but not in chart format, and/or the chart is incomplete (e.g.–not all headings are present). SWOT chart not provided. Balanced Scorecard /3 Balanced scorecard provided; critical success factors are measurable; measurement for critical success factors is accurate. Balanced scorecard provided; critical success factors are measurable; however, no description given of how critical success factors would be measured, and/or measurement used is not accurate. Balanced scorecard provided; however, critical success factors are not measurable and/or no description given of how critical success factors would be measured. No analysis of the company via a balanced scorecard. Critical Success Factors /3 Critical success factors discussed; selection of factors explained; discussion of why the critical success factors are important to the company. Critical success factors discussed; however, selection of factors minimally explained; minimal discussion of why the critical success factors are important to the company. Critical success factors minimally discussed; however, no explanation for selection of factors and/or why the critical success factors are important to the company. Critical success factors not discussed; no explanation for factor selection and/or why the critical success factors are important to the company. Evaluation of Critical Success Factors /2 N/A Organization evaluated to determine if the company is meeting the critical success factors. Organization minimally evaluated to determine if the company is meeting the critical success factors. Organization not evaluated to determine if the company is meeting the critical success factors. Text & Journal Support /3 Textbooks & at least 2 scholarly sources are provided in answering the questions; all opinionated Textbooks & at least 1 scholarly source is provided in answering the questions; a few opinionated statements that lack support via citations. Only textbooks provided for support in answering the questions; several opinionated statements that lack support via citations. No support provided in the written discussion of the CSFs. Page 1 of 2
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BUSI 601 statements have been substantiated. Format /2 N/A Project formatted in the prescribed manner and order. Prescribed format attempted; however, not all portions are in the correct order. Project not formatted in the prescribed manner. Length /2 N/A Page length requirement met. N/A Page length requirement not met. Grammar & Spelling /3 No grammar or spelling errors 1 or 2 grammar and/or spelling errors 3 or 4 grammar and/or spelling errors More than 4 spelling and/or grammar errors APA /2 N/A No APA errors Only 1 or 2 minor APA errors More than 2 APA errors /25 Sum of Points Awarded /200 Final Score (Sum x 8) Page 2 of 2
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