The Sante Fe Grill has been successful but not as quickly as owners anticipated. To improve restaurant operations, the owners need to better understand what aspects of the restaurant drive customer satisfaction and where they can improve. They have come up with a few questions to be researched. Are the customers satisfied or not? Why are they not satisfied? Are there problems with the food, the atmosphere, or some other aspect of restaurant operations (e.g. employees or service)? Is the target market correctly defined, or do they need to focus on a different niche? What are the common characteristics of the satisfied customers? Answering these and other similar questions will help the owners focus their marketing efforts, improve operations, and be in a position to expand their restaurant concept to other markets.
Construct a case study analysis using the criteria below. Your case analysis should be approximately 4-5 pages in correct APA format and should include at least 3 external resources.