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"Distribution Channels" Please respond to the following: Imagine you are a brand manager for your favorite food product.

"Distribution Channels" Please respond to the following:
• Imagine you are a brand manager for your favorite food product. You have been challenged with finding a new distribution channel for a product under your brand supervision. Think through how you would approach this challenge and then outline this new distribution channel.


• From the case study, analyze the distribution channels for Zappos to reveal weaknesses and then recommend how to strengthen the weaknesses.

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