Course Hero Logo

"Marketing Strategy" Please respond to the following: • Imagine...

"Marketing Strategy" Please respond to the following: • Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being that sales for the pizza have gone backward three years in a row. Assess what you will need to know or what questions need to be answered before you can size up what is not working about the current strategy. • Pick a new product category that has been introduced in the past six months. (Be sure to pick a new product category such as the tablet, instead of a newer version of an existing product, such as the iPad 2). Develop a strategy to assess how to measure the new product’s success or failure over a 12-month launch period.

Answer & Explanation

Unlock full access to Course Hero

Explore over 16 million step-by-step answers from our library

Get answer

Our verified expert tutors typically answer within 15-30 minutes.