Web Field Trip: Understanding Competitiveness and Collaboration in the Global Economy Visit the website of
MarketResearch.com, a directory of research reports available for purchase. Go to http://www.marketresearch.com and review the list of market research reports. Imagine that you are the product manager for a new baby product that you are proposing being sold as a global product. From the MarketResearch.com website, select two reports that you would like to purchase. Your assignment is to create a PowerPoint presentation to the VP of Marketing justifying the expenditure. Explain why these reports will help you to determine if it is more feasible to compete in global markets or collaborate with firms that already are in those markets. Presentation requirements: Creativity, clarity, graphic design, message, and professional appearance Approximately 5-6 slides (not counting the introduction slide and a reference slide) Be sure to include notes in the notes page to avoid filling the slides with too much text Submit your PowerPoint Presentation by the end of unit 9 to the Unit 9 Presentation dropbox.
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