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Hi Please answer ths question below the subject is New Product Development: Discuss the differing roles that customers, competition, and technology...

Hi Please answer ths question below the subject is New Product Development:

Discuss the differing roles that customers, competition, and technology play in service innovation.

a) What are the major driving forces behind service innovation?

b) What role do demographics play in service innovation? Give some examples.

c) How can you protect a service innovation from being copied by major competitors?

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