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Throughout marketing, we know the information databases (e., Euromonitor); strategy development procedures (e., questions to ask when developing...

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Throughout marketing, we know the information databases (e.g., Euromonitor); strategy development procedures (e.g., questions to ask when developing channel systems); theories (e.g., Porter's 5 Forces; attitude theory; means-end chain); simple, albeit quite complex, concepts (e.g., customer satisfaction and retention); marketing metrics (e.g., Customer Lifetime Value); articles (e.g., The "Consumer Decision Journey" - from the McKinsey Quorterly); videos - short and long (e.g., Wall Street Journal on advertising using mobile devices or Heath on "Making Ideas Stick"); personal applications/reflections (e.g., marketing yourself; daily quotes); professional applications (e.g., your MIC projects; Keeping it Recrl presentations); guest speakers (Robert Carr and Jon England from Walmart; Ryan Michaelis from Hormel Foods; Doug Wilson on marketing plans; Peter Vomocil on marketing metrics; and Katrina Galas on branding the Olympics), etc., etc. According to you, what are the two most important things you learned from the information? Briefly explain. How will they help you in your educational career, professional career and/or life?
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Throughout marketing, we know the information databases (e.g., Euromonitor);
strategy development procedures (e.g., questions to ask when developing channel
systems); theories (e.g., Porter's 5...

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