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Jason remembers that the last time he bought a store brand trashcan, it fell apart in about two months.

Jason remembers that the last time he bought a store brand trashcan, it fell apart in about two months. Without even looking at the store brand on this shopping trip, Jason buys a national brand for a little more cash. Which of the following models most accurately summarizes Jason’s behavior?
a. the cognitive recognition model
b. the quality versus value model
c. the expectancy disconfirmation model
d. the product rejection model

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