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Create a Marketing Plan Select your product(this is to be a product or service that doesn't currently exist) or service and write a company

Create a Marketing Plan

• Select your product(this is to be a product or service that doesn’t currently exist) or service and write a company description as shown in Appendix A
• Write the mission statement, goals, competitive advantage and perform a SWOT analysis.


• Identify trends related to the social, economic, technological, competitive, and regulatory forces that relate to your product or service and explain how each force represents a threat or an opportunity.
• Perform a consumer analysis for the product or service in your marketing plan. You will use this in your marketing mix decision.
• Estimate size of market using research you have done by analyzing information you can find in industry and trade publications and associations. By using the Internet to also research articles written by trade journals and industry experts and spokesmen. The government census is also a great resource for such industry statistics to help formulate market estimates and forecasts: U.S. Census

• Identify the most useful information you would most like to have and identify a source for the data.

• Prepare a market-product grid to focus your marketing and forecast sales.



• Fine tune your product strategy and identify points of difference of the product and generate ideas for new products.
• Identify stage in product life cycle, marketing mix, branding and packaging strategies.


• Establish preliminary pricing and calculate break-even under different pricing assumptions.
• Establish final pricing.


• Identify channels and intermediaries for your marketing plan.
• Develop promotion strategy for your marketing plan.
• Augment your promotion strategy with advertising and sales promotion.
• Draw organization chart, Gantt chart and list critical success factors for your marketing plan

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