Assume that the sales forecast for brand TOJO is 160,000 units, and that you expect to sell 50% of these units through mass merchandisers, 25% via specialty stores, and 25% through online stores. As the brand manager, you have specified a retail price of $300. The unit transfer cost is $109. You plan to spend $2.2 million on media placement and advertising research, and another $1.8 million on the commercial team.
Based on the information provided calculate the anticipated “contribution after marketing” next period for brand TOJO.
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