1) Discuss how the concept of Total Quality Management (TQM) includes Continuous Improvement, Empowerment, and
Quality Function Deployment. Use relevant, real-life examples to illustrate your points. (2) Explain why it is important to have a marketing plan and include what you think are the most important parts of the marketing plan. Justify your selections. With these thoughts in mind: Post a brief response to both prompts, including the themes from both prompts in your response. Be sure to clearly justify your rationale by providing supporting examples and relevant concepts from your reading.
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