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M AN6726 YOUTUBE, GOOGLE AND THE RISE OF INTERNET VIDEO CASE GE'S Two-Decade Transformation Overview Although Google had a stellar performance in Web...

This question was answered on Jan 19, 2013. View the Answer
need question 3 answered. 3 page minimum double spaced.
MAN6726 YOUTUBE, GOOGLE AND THE RISE OF INTERNET VIDEO CASE GE’S Two-Decade Transformation Overview Although Google had a stellar performance in Web search, many of its other services, such as Google Video, were less successful. This case describes how YouTube came to dominate the video market for user-generated content (UGC), while Google Video tried various entry strategies and ultimately failed, ending with the acquisition of YouTube. It also reviews the various competitors in the UGC market, chronicles the entry of established and new players in the area of professionally generated content (PGC), and outlines the key challenges related to monetizing the acquisition of YouTube for Google. Learning Objective: The case discusses when and how to enter winner-take-all markets characterized by very strong network externalities. It focuses on the strategies of new entrants vs. those of incumbents in adjacent industries that seek to leverage their resources and skills. Further, it sheds light on how new industries are created, how convergence is changing competitive forces, how important it is to be a first or late mover in new markets, and how successful entrants may struggle to achieve profitability.
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Case Study Guidance: Your task for the assignment is to answer the case study questions. The best assignments will be those that use the tools and learning from the textbook, and clearly identify the issues. Any recommendation made should be STRATEGIC recommendations (as opposed to tactical or minor recommendations). The case analysis can be submitted as early in the week as you want with the last day to submit being Sunday midnight. Once all the case analyses are submitted we will endeavor to get you back a grade and feedback as soon as possible, but no longer than two weeks. Finally, here are some hints on doing a good analysis. Applying (but not repeating) the concepts in the book, other assigned readings and webcast, to the analysis of the case. Not rehashing the case facts but demonstrating a point by using case facts and data. Making recommendations that build on the analysis made. Maki ng t rul y st rat egi c recommendations. Case Study Questions: 1. Why did Google miss the “video” opportunity? 2. What are the supply chain dynamics? 3. What was the outlook for internet video and the likely strategies of the key players? 4. What were the possible revenue models for YouTube? 5. What are your recommendations for YouTube strategy?
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Outlook for Internet Video: Internet video was the revolution in the world of internet, where the people were generating their interest in watching the videos on internet rather than the...

This question was asked on Jan 17, 2013 and answered on Jan 19, 2013.

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