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How does varying preferences and restriction in the global community effect the marketing mix-promotion such as coupons in Greece and prohibition of...

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How does varying preferences and restriction in the global community effect the marketing mix-promotion such as coupons in Greece and prohibition of games in France.

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Sales promotion refers to a host of activities taken up to boost the sales of a product.
Sales promotions need to be localized depending on market conditions (Keegan, & Green, 2010).
For...

This question was asked on Jan 29, 2013 and answered on Jan 30, 2013.

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