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SWOT Unit 2 by Helen Chavez WORD COUNT CHARACTER COUNT 855 5307 TIME SUBMITTED PAPER ID 17-FEB-2013 09:57AM 305118284 1 Citation Needed Citation...

Using the information gathered from the attached SWOT analysis, create an EFAS table for the researched company. Use Microsoft word to create your table. It should have five columns. The first column heading should be entitled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth column should be titled Weighted Score, and the fifth column should be titled Comments.
1. In the External Factors column, list at least six opportunities you saw in the company. Underneath the opportunities, list at least six threats you saw in the company.
2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are based on the probable impact on a particular company’s current strategic position. The higher the weight, the more important the factor to the current and future success of the company. You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.)
3. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based on the company’s response to that particular factor. It is a judgment call on how the company is currently dealing with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.)
4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s weighted score.
5. In the Comments column explain why a particular factor was selected and how its weight and rating were estimated.
6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worse than others in the same industry? Complete this answer underneath your table.
Format your assignment using APA Style. Include citations
SWOT Unit 2 by Helen Chavez WORD COUNT 855 CHARACTER COUNT 5307 TIME SUBMITTED 17-FEB-2013 09:57AM PAPER ID 305118284
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External factors
(opportunities )
Expansion into
US markets Weight Rating Weighted score Comments .6 3 1.8 New suppliers
for their product
Exporting
through already
known channels
Huge market in...

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