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1) Promotion can be used to inform, persuade, and remind. True False 2) Across all businesses, more money is spent on personal selling than on any...

1) Promotion can be used to inform, persuade, and remind.
True
False
2) Across all businesses, more money is spent on personal selling than on any other form of promotion.
True
False
3) Publicity is a special form of public relations.
True
False
4) As part of Bayer's pull strategy, its runs ads for Addalat CC, a once-a-day pill for reducing high blood pressure, in women's magazines to encourage people with high blood pressure to ask their physicians to prescribe the new drug.
True
False
5) To be effective, promotional activities must be coordinated with the other elements of the marketing mix--product planning, pricing, and distribution.
True
False
6) How a message is decoded depends upon the capability, background, and interests of the message recipient.
True
False
7) An organization's promotional mix refers to how it selects and uses sales promotion activities.
True
False
8) Personal selling is defined as a subset of direct marketing.
True
False
9) A major factor that limits the use of personal selling by most organizations is its high cost.
True
False
10) The sales clerk who works at Macy's department store is an example of an inside sales person.
True
False
11) A consultative sales person would be the type of sales person used to sell a furniture manufacturer on the idea of using fabric made from recycled plastic bottles.
True
False
12) Some personal selling occurs on the Internet.
True
False
13) Studies have proven that sales force automation always increases the efficiency and effectiveness of the sales force.
True
False
14) Relationship marketing means selling a total package of related goods and services to solve a customer's problem.
True
False
15) The first step in the personal selling process is prospecting.
True
False
16) During the preapproach in the personal selling process, a sales person might learn that a prospect's favorite pastime is trout fishing, that he loves to spend his evenings reading science fiction, and that he is an avid University of Georgia football fan.
True
False
17) During the sales presentation, a question on when to deliver a product is one method commonly used to avert the prospect's attention from objectionable features.
True
False
18) The salesperson could emphasize the uniqueness of the Oriental rug that Mrs. Thomas purchased as a way to minimize her cognitive dissonance.
True
False
19) It would be a good idea to give prospective sales persons a personality test to determine how the sales person will interrelate with customers and deal with stress.
True
False
20) Management must provide sales people, especially outside sales forces, with a high degree of motivation.
True
False
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1) Promotion can be used to inform, persuade, and remind.
True
False
Answer : true
2) Across all businesses, more money is spent on personal selling than on any other form of promotion.
True
False...

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