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Welcome Inc. is a chain of fast food restaurants located in major metropolitan area in the South. Sales have been growing very slowly for the last...

Welcome Inc. is a chain of fast food restaurants located in major metropolitan area in the South. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first they want to know more about their customers and their preferences.

What type of marketing research it is and why?

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