POINT (Analysis): Using your words, communicate this in two parts. For the first part, state the opportunity/threat. For the second part, link how the opportunity/threat is relevant to the industry.
PROOF (Research): You must ‘prove’ the two-part points (stated above) through research. One sentence will focus on the opportunity/threat, followed by a sentence that clearly links the opportunity/threat back to your specific industry. The
research (not your assumptions) must make this link.
EXPLANATION (Analysis): Explain and provide your own analysis (i.e., business implications) of how this is relevant to the industry. These two sentences should convey two different points that build on each other and flow from the proof. Your analysis should answer the question “So what does this mean to the industry?” Include likely outcomes to the industry if this trend continues.
Keep in mind that you need to go beyond, “...and this will lead to higher sales or profits.” As well, this is NOT where you try to make a link between the opportunity/threat and its implication on the industry. This link needed to have occurred in your ‘proof’ above.
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