1. Why historically, has the soft drink industry been so profitable?
2. Compare the economics of the concentrate business to that of the bottling business. Why is the profitability so different?
3. How has the competition between Coke and Pepsi affected the industry profits?
4. Investing Coca-Cola product in China country, How can you reach this market?
a. How do your competitors reach the market?
b. What are the business models of your competitors?
c. How can you estimate your potential share of this market?
5. What specific companies are servicing this market (Coca-Cola) /these buyers?
a. Are these companies successful, why or why not?
b. Are there other companies servicing this market with a similar product?
c. Are they successful, why or why not?
d. What is their market share?
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