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What is the proper format in writing a Donation letter from the organization?

What is the proper format in writing a Donation letter from the organization?

Today, I received a letter from an organization that was asking for a donation. The letter followed a similar pattern of most letters that I receive asking for a donation--the beginning of the letter described the organization and the work it does. Then came two short stories about how prior donations assisted individuals with housing who were previously homeless. At the very end was an appeal for a donation. In your opinion, was this letter designed properly?

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