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Dear Tutor, 1. How Coca-Cola should compute with Pepsi Co in order to be partner with Tingyi? What is the positioning that Coca-Cola must do? 3. Why

Dear Tutor,
1. How Coca-Cola should compute with Pepsi Co in order to be partner with Tingyi? What is the positioning that Coca-Cola must do?
3. Why is global brand important? What characteristics can you use to make this judgment?
4. Why is positioning important for any company?
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1. How Coca-Cola should compute with Pepsi Co in order to be partner with Tingyi? What
is the positioning that Coca-Cola must do?
Solution:
Coca Cola should focus on strategic alliance with Tingyi...

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