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Using both the balanced scorecard approach (see attached pages 29-31), Strategy: A View From the Top and the ERRC approach (Eliminate, Raise, Reduce,...

Using both the balanced scorecard approach (see attached pages 29-31), Strategy: A View From the Top and the ERRC approach (Eliminate, Raise, Reduce, Create) (See attached pages 35-37, Blue Ocean Strategy, critique Apple, Inc's Iphone. Identify which of the items in each approach are present and adequate or are missing or, in your judgment, inadequate. In the case of missing or inadequate elements, recommend changes to the strategy that will correct them and explain the rationale behind your evaluation.

References to use
De Kluyver, C. A. & Pearce, J. A. (2012). Strategy: A view from the top (4th Ed.). Upper Saddle
River, NJ: Pearson Education, Inc
Kim, C. & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, MA: Harvard Business Review Press
Include at least 1 other relevant scholarly reference
Must be in APA format
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8464496 revised.docx

Apple’s I phone:
Apple‘s strategy for iphone is perfectly fitted into the balance score card approach which is
totally customer driven. The focus of product quality, on time delivery, product...

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