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Answer each question in at least 250-350 words and have at least 3 references for the entire assignment.
Marketing in Action Case Study - Starbucks

1. What is the dilemma facing Starbucks?
2. What factors are important in understanding this decision?
3. What are the alternatives? Which do you recommend?
4. What are some ways to implement your recommendation?
Unit 4 Case Study - Starbucks.docx

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Case Study Analysis: Starbucks

Answer 1
Starbucks is facing a critical dilemma of maintaining its competitive position in the
market by adopting a...

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