Please answer the following (2) questions: * Provide the answer only *
1. Acquiring new customers can cost _____ times more than satisfying and retaining current customers.
2. Marketers use all of the following techniques to covert a low-involvement product into one of high involvement EXCEPT _______.
a. linking the product to some involving personal situation
b. linking the product to some involving issue
c. designing advertising to trigger strong emotions relate to pesonal values or ego defense
d. adding an important feature
e. raising the price
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