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A firm is most likely to establish it's own sales force in a foreign market in which of the following situations?

A firm is most likely to establish it's own sales force in a foreign market in which of the following situations?
Answer
a. when the company takes over distribution in the country
b. from the outset
c. only if telemarketing fails
d. in order to save money
Which of the following anti gray trade tactics is most likely to be used against counterfeit goods?
Answer
a. strategic attack
b. dealer interference
c. supply interference
d. demand interference
International advertising that has been deliberately adapted to particular markets and audiences in message and/or creative execution is called:
Answer
a. multidomestic advertisingX
b. global advertising
c. country specific advertising
d. localized advertising
In order to realize its potential as a global marketing tool, global consumers must gain access to which of the following?
Answer
a. web pages
b. home pages
c. the information network
d. the URL
The latest addition to the global marketer's arsenal is:
Answer
a. personal selling
b. online marketing
c. direct marketing
d. sales promotion
Global advertising is most likely to succeed when:
Answer
a. images and symbols are the same across countries
b. all of the above factors are present
c. usage conditions are similar across markets
d. desired product features are the same across markets
The use of more or less uniform advertising across many countries with or without the use of global media is at the core of:
Answer
a. global advertisingX
b. adapted advertising
c. localized advertising
d. multidomestic advertising
The positioning theme is unified and some alternative creative concepts supporting that position are spelled out, but actual execution may differ between markets under a strategy of:
Answer
a. global prototypes
b. pattern standardizationX
c. content specialization
d. message segmentation
Which of the following components of the promotional mix is the most difficult to globalize:
Answer
a. personal selling
b. direct marketing
c. advertising
d. public relations
The major question facing the manager of a global sales effort is:
Answer
a. the transferability of the selling strategies and techniques used in the domestic market
b. the creation of an appropriate salary structure
c. the identification of cost-cutting methods to enhance profitability
d. the development of a smooth transition from a media-intensive to people-intensive approach.

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A firm is most likely to establish it's own sales force in a foreign market in which of the
following situations?
Answer
a. when the company takes over distribution in the country
b. from the...

Sign up to view the full answer

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