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Course BA 101 (Fall 2013; 11760,11761), Intro to Business Test On-line Quiz #2 Started 10/18/13 1:17 PM Submitted 10/18/13 2:

Course BA 101 (Fall 2013; 11760,11761), Intro to Business
Test On-line Quiz #2
Started 10/18/13 1:17 PM
Submitted 10/18/13 2:03 PM
Status Completed
Attempt Score 11 out of 20 points
Time Elapsed 45 minutes out of 1 hour.
Instructions

Question 1

0 out of 1 points

Incorrect
If company Ferris wanted product Fast to be positioned on the "ideal" spot for the high tech market for next year, what changes would they make? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Pfmn- 8.8; Size- 11.2
Question 2

1 out of 1 points

Correct
To best serve the Low Tech market, why should Baldwin reposition Baker this year? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
They should NOT reposition the product this year.
Question 3

1 out of 1 points

Correct
As of the end of December, which product would the Low Tech customers' perceive as having the most attractive price? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Cake
Question 4

0 out of 1 points

Incorrect
Company Erie is going to change Eat's MTBF to 20,000 hours and the change has a revision date of February 12 (2/10 of a year). What will Eat's perceived age be on February 13? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
1.75 years old
Question 5

1 out of 1 points

Correct
As of the end of December, which of these products has the best age for the High Tech market? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Dabble
Question 6

1 out of 1 points

Correct
Company Chester is going to reposition Cake and the change has a revision date of August 12 of the coming year (August 12 is 7/10 of a year). What will Cakes perceived age be on December 31? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
2.3 years old
Question 7

0 out of 1 points

Incorrect
In making decisions for round 3, what changes in performance and size should Ferris make to Fast's position to make it the best possible product for the High Tech Segment? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
perf = 8.8, size = 11.2
Question 8

1 out of 1 points

Correct
Chester's product Cake sold in both the high tech and low tech markets last year. Using the Market growth (or basic forecasting) method, how many units will they sell next year? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
1,510
Question 9

0 out of 1 points

Incorrect
What is Able's sales forecast for the High Tech market based on ACTUAL market share? For your calculations, round Market share to nearest WHOLE percentage... i.e. 9.1% use 9%. (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
249
Question 10

0 out of 1 points

Incorrect
Looking at the Low Tech Market Segment's Market Share Actual vs. Potential Chart, what should company Andrews do in the next round with product Able? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Lower Able's price
Question 11

1 out of 1 points

Correct
Which company has the greatest market share in the High Tech Market? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Digby
Question 12

1 out of 1 points

Correct
Using the information in the Round 2 FastTrack, Andrews has one product, Able. In the reported year, Able sold 1,375 units. How many could they have sold to the Low Tech segment IF they had they produced enough to meet the full potential demand? For your calculations, round Market Share to the nearest whole percent- i.e. 9.1% use 9% (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
1,585
Question 13

0 out of 1 points

Incorrect
From Andrew's perspective, which product is the strongest competitor (will be the next most desirable product) on January 1? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Fast
Question 14

0 out of 1 points

Incorrect
If Andrews wanted product Able to retain 100% awareness in Round 3; how much would they have to invest in their Promotion budget for that round?
Selected Answer:
you can't determine appropriate investment with information provided here
Question 15

0 out of 1 points

Incorrect
Looking at the Low Tech Market Segment's Market Share Actual vs. Potential Chart, what does Andrews know about its product Able? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”)
Selected Answer:
Andrews should have lowered Able's price to meet their potential market share
Question 16

1 out of 1 points

Correct
From year to year, market segments as shown on the perceptual map are:
Selected Answer:
Drifting lower and to the right as the markets demand a decrease in size and an increase performance levels each year
Question 17

1 out of 1 points

Correct
The four components of the fine cut are:
Selected Answer:
all the above
Question 18

1 out of 1 points

Correct
The strength of the promotional investment is measured by:
Selected Answer:
awareness
Question 19

0 out of 1 points

Incorrect
In Foundation, what product attribute is defined by the interaction between the date a product is introduced and the date of later product revisions?
Selected Answer:
position

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Top Answer

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Question 1
If company Ferris wanted product Fast to be positioned on the "ideal" spot for the
high tech market for next year, what changes would they make? (Refer to the Round
2...

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