“The ideal integrated marketing communication program would be one that retained a core of consistency across communication options but designed these various options so that the strengths in one option helped to negate the disadvantages of another option”. Discuss this statement, and your agreement or disagreement with it, in terms of a brand’s IMC.
Dimension for answer:
Consistency defined and discussed
Concept of synergy across IMC components
Qualituy of discussion
Examples how a brand’s IMC works effectively
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