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"The ideal integrated marketing communication program would be one that retained a core of consistency across communication options but designed

“The ideal integrated marketing communication program would be one that retained a core of consistency across communication options but designed these various options so that the strengths in one option helped to negate the disadvantages of another option”. Discuss this statement, and your agreement or disagreement with it, in terms of a brand’s IMC.

Dimension for answer:
IMC define
Consistency defined and discussed
Concept of synergy across IMC components
Keller identified
Qualituy of discussion
Examples how a brand’s IMC works effectively
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Integrated marketing communication is the integration of various approaches used to
promote the product such that all the tools and methods convey the same message. The various
marketing...

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