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Why is product placement (NOT ADVERTISING !) becoming a critical element for advertisers and marketers?

Why is product placement (NOT ADVERTISING !) becoming a critical element for advertisers and marketers? Can you determine if the cost of product placement in TV and Movies is paying off in the long run? Discuss if one of your recent favorite movies or TV shows has impacted you and/ or your family as a consumer(s) (vis a vis product placement).

2 page, double spaced, paper. Your paper should be in Word, with 1" margins, in Times Roman, 12 point type. Be sure to cite your sources WITHIN the paper where you use the sources, in correct APA format, and list your sourced/cited references at the end of the paper in correct APA format.
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Product placement.docx

ABSTRACT
Product placement is the purposeful incorporation of commercial content into non
commercial settings, that is, a product plug generated via the fusion of advertising and
entertainment....

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