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Case Study #1 - Starbucks: Questions & Issues Explain why business is so GOOD for Starbucks? Consider the following: Why did overall sales

I need to write an essay about Starbucks for my business class. It supposed to be 1.5 to 2 pages long (5 paragraphs), it need to answer 1 question per paragraph.
1. Explain why business is so GOOD for Starbucks? Consider the following:
• Why did overall sales increase to $13.3B in 2012 (including a robust 7% for stores that have been open 13 months or longer?
• What’s driving a 16% increase in profitability (operating income) in 2012?
• Why was Starbuck’s able to return $1.1B in dividends to shareholders?
so important to Starbucks?
2. What are some advantages and disadvantages of Starbuck’s global international expansion? Consider the following:
• Why is the China market so important to Starbucks?
• How do you expect Starbucks to perform in India?
• Why is Starbucks struggling in Europe?
• How has Starbucks supply chain / distribution helped or hindered global expansion? (provide specific examples)
3. Why is Howard Schultz such an inspirational CEO? Consider the following:
• When did he return to the company? Why?
• Why does Schultz advocate striking a “balance” between profitability & corporate social conscience?
• Why did he initiate “Create Jobs for USA”?
4. Why is Starbucks consistently ranked “One of the 10 Best Corporations To Work For?” Consider the following:
• What is it about the work environment that is so satisfying?
• How has Starbucks made “careers” so appealing?
• Why are employees referred to as ”partners?” What does this imply?
5. Consider your own customer experiences at a Starbucks.
• What do you like best / least about the brand?
• Do you feel an “emotional” connection to the brand? Why or why not?
• How much of Starbucks “social conscience” is driving your loyalty to the brand?

Case Study #1 – Starbucks: Questions & Issues 1. Explain why business is so GOOD for Starbucks? Consider the following: Why did overall sales increase to $13.3B in 2012 (including a robust 7% for stores that have been open 13 months or longer? What’s driving a 16% increase in profitability (operating income) in 2012? Why was Starbuck’s able to return $1.1B in dividends to shareholders? 2. What are some advantages and disadvantages of Starbuck’s global international expansion? Consider the following: Why is the China market so important to Starbucks? How do you expect Starbucks to perform in India? Why is Starbucks struggling in Europe? How has Starbucks supply chain / distribution helped or hindered global expansion? (provide specific examples) 3. Why is Howard Schultz such an inspirational CEO? Consider the following: When did he return to the company? Why? Why does Schultz advocate striking a “balance” between profitability & corporate social conscience? Why did he initiate “Create Jobs for USA”? 4. Why is Starbucks consistently ranked “One of the 10 Best Corporations To Work For?” Consider the following: What is it about the work environment that is so satisfying? How has Starbucks made “careers” so appealing? Why are employees referred to as ”partners?” What does this imply? 5. Consider your own customer experiences at a Starbucks. What do you like best / least about the brand? Do you feel an “emotional” connection to the brand? Why or why not? How much of Starbucks “social conscience” is driving your loyalty to the brand?
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Course Title Starbucks has posted for a robust growth in the year 2012 with the revenue of about
$13.3billion which clearly discloses about their...

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