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Prepare an essay addressing the following questions: - does marketing make people (consumers) materialistic?

- what role (if any) should the firm play in developing socially/financially responsible consumers? - what role (if any) should marketing play in this dynamic? APA format with 700-900 words Reference: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2012). Essentials of marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill/Irwin.

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Marketing Dynamic - WK 8 Case_Revised file.docx

RUNNING HEAD: Marketing Dynamic Marketing Dynamic – Week 8 Case
Tyson Pierce
MKT 3103 Spring-A-14 LEC Section 12: PRINCIPLES OF MARKETING RUNNING HEAD: Marketing Dynamic Introduction
People who...

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