Prepare an essay addressing the following questions: - does marketing make people (consumers) materialistic?
- what role (if any) should the firm play in developing socially/financially responsible consumers? - what role (if any) should marketing play in this dynamic? APA format with 700-900 words Reference: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2012). Essentials of marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill/Irwin.
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