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Hillside Veterinary Clinic Marketing Plan This plan was developed by Brian Hardy for Dr. Kelly Hardy and Hillside Veterinary Clinic. Brian Hardy is...

The Marketing Plan Coach software on the text’s student website ( http://highered.mcgraw-hill.com/sites/0078028981/student_view0/marketing_plan_coach.html ) includes a sample marketing plan for Hillside Veterinary Clinic. Think about the entire marketing plan—since you have been reviewing this all along.

Please answer the below question using the attached marketing plan

a. How can Hillside fund future growth plans?
b. Can Hillside calculate the profitability of individual customers? Should it try?

Hillside Veterinary Clinic Marketing Plan This plan was developed by Brian Hardy for Dr. Kelly Hardy and Hillside Veterinary Clinic. Brian Hardy is Dr. Hardy’s nephew and a student majoring in marketing. Hillside Veterinary Clinic Marketing Plan case has been developed as a tool to facilitate student learning and class discussion. The plan is based on a real veterinary clinic, but the names, locations, financial data, and other information used in the plan have been altered to preserve confidentiality. This plan is not intended to serve as a source of primary data or to illustrate effective or ineffective planning. This plan draws on ideas from many former student marketing plans, in particular plans created for a veterinary clinic by Patrick Akers, Kristin Arnal, Betsy Arneil, Sarah Bigum, JennaRae Hall, Ryan Hilgers, Dhania Iman, Heather Jewett, Brad Kaufman, Tim Montano, Robert Mozer, Chantal Pearson, Anna Prendergast, Teresa Rodriguez, Angela Sackett, Bobbi Thorson, and Doan Winkel. Revised June 27, 2008
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Marketing Plan Coach Software (060314).docx

Running Head: MARKETING PLAN COACH SOFTWARE Marketing Plan Coach Software Answer. (a)
The rapid developments of the town of Wellington generate many opportunities of
Hillside Veterinary Clinic...

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