The Marketing Plan Coach software on the text’s student website ( http://highered.mcgraw-hill.com/sites/0078028981/student_view0/marketing_plan_coach.html ) includes a sample marketing plan for Hillside Veterinary Clinic. Think about the entire marketing plan—since you have been reviewing this all along.
Please answer the below question using the attached marketing plan
a. How can Hillside fund future growth plans?
b. Can Hillside calculate the profitability of individual customers? Should it try?
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