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3) Suppose you are an ad-serving company and you have a log of cookie data for ads served to Web pages of all your customers (Amazon, Facebook, etc.

3) Suppose you are an ad-serving company and you have a log of cookie data for ads served to Web pages of all your customers (Amazon, Facebook, etc.)

a) Describe, in general terms, how you can process the cookie data to associate log entries for a particular IP address.

b) Explain how your answers to question 2 change given that you have this additional data.

c) Describe how you can use this log data to determine users who consistently seek the lowest price.

*each sub-question only needed 5 sentences to answer.

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Suppose you are an ad-serving company (060314).docx

Business
Running Head: BUSINESS Business Business
Answer. 3
(a)
The cookie data can process to associate log entries for a particular IP address through
Double-Click. Cookies data includes the URL...

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