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1.Based on Ford case Why did Ford seek help outside the company for a new leader?

1.Based on Ford case
Why did Ford seek help outside the company for a new leader?
2.Based on Zipcar case
Describe the challenges faced by a start-up company in an undefined market. How did Zipcar handle the tasks and uncertainties inherent in devising a new business model?

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Describe the challenges faced by a start-up company in an undefined market.
How did Zipcar handle the tasks and uncertainties inherent in devising a new
business model?
Solution:
Every start-up...

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