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Assume your new company president has heard about this new approach to business strategy called the Blue Ocean Strategy.

Assume your new company president has heard about this new approach to business strategy called the Blue Ocean Strategy. Your president has asked you to prepare a brief PowerPoint presentation to explain to the company executives what this strategy framework is, how it compares to traditional strategy development and how it can be adopted in your company.




Your presentation should be 10 to 15 slides including detailed speaker notes (in the speaker note section). You also need title and reference slides beyond the minimum of 10.

Support your assignment with 2 to 3 credible references in addition to the course materials. Please note Wikipedia, Investopedia and similar websites are not credible academic references. The best place to locate credible references is the Online Library.

Submit assignment to turnitin. For PPT, you will need to copy the text into Word (don't worry about formatting) and submit that to turnitin.

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Blue Ocean Strategy.pptx

Blue Ocean Strategy Introduction
• • • Blue oceans, denotes all the industries not
in existence today – the unknown market
space, untainted by competition.
In blue oceans, demand is created...

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