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Cause Marketing is a very popular concept in marketing strategy today.

Cause Marketing  is a very popular concept in marketing strategy today.  It is defined as a wide variety of commercial activity that aligns or joins a company or brand with a cause to generate business AND create societal benefits.


Do you think consumers want to do business with companies that do good? Do you think consumers are cynical or skeptical about the real motives of cause marketing? Do you think we are seeing come "consumer fatique" in regards to cause marketing? Can you think of some examples of "good" cause marketing today?

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cause marketing.docx

Name. Consumers always want to do business with companies that are doing well in the market place.
This is because the consumers will have confidence in these companies as they utilize their...

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