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Internal Assessment A & B

Part III- Internal Assessment (A)

Using the most

recent on-line information you can find--such as government documents, company statements, and other sources, complete a financial analysis on your company. Be sure to include pertinent financial ratios in your discussions. Highlight (discuss) specific good or bad ratios that help explain the company's current position in the market.

Part III- Internal Assessment (B)

Find and include a current organizational chart for your company. Then create an improved organizational chart, followed by an explanation of why these changes would improve the company.

This will require you to include a discussion on organizational structure and why your structure is superior to the one in place. If no change is suggested, be sure to discuss in detail why the current structure is superior to a competitor's structure in the industry.

Outline for Final Comprehensive Case Analysis Be sure your finished document contains all of the following elements, formatted according to APA guidelines: Title Page Table of Contents Company Overview o General History of Company o Growth o Leadership o Products/Services Offered Executive Summary o Vision, Mission, Objectives, Values, Strategies o Overview on Industry Analysis with list of key competitors Internal Assessment o Strengths o Weaknesses o Financial Ratio Analysis of Pertinent Ratios o Organizational Structure External Assessment o Detail on Major Competitors o Details on Industry Trends (2007-2011) Economic Social Cultural Demographic Technological Political Legal Governmental Environmental Recommendations References Appendices (in order discussed in text): o IFE o SWOT Strategies o Market Position Map o Income Statement o Balance Sheet o Organizational Chart (New and Proposed) o CPM o EFE o SPACE Matrix o Grand Strategy Matrix
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Sample of Final Comprehensive Case Analysis Title page format Table 1. CPM – Competitive Profile Matrix Callaway Golf Titleist TaylorMade Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Price competitiveness 0.10 2 0.20 3 0.30 1 0.10 Global Expansion 0.07 4 0.28 3 0.21 2 0.14 Organizational Structure 0.04 3 0.12 1 0.04 1 0.04 Technology 0.10 3 0.30 1 0.10 2 0.20 Product Safety 0.15 2 0.30 3 0.45 4 0.60 Customer Loyalty 0.09 4 0.36 3 0.27 2 0.18 Market Share 0.09 3 0.27 4 0.36 2 0.18 Advertising 0.12 2 0.24 4 0.48 3 0.36 Product Quality 0.12 3 0.36 4 0.48 2 0.24 Product Image 0.07 4 0.28 3 0.21 2 0.14 Financial Position 0.06 2 0.12 3 0.18 1 0.06 Total 1.01 2.83 3.08 2.24
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Company Analysis.docx

Running head: COMPANY ANALYSIS Company Analysis
Student’s Name
Institution 1 COMPANY ANALYSIS 2
Company Analysis The financial analysis reveals an apparent financial position of a company...

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