In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include:
- Discuss the importance of metrics
- Discuss/assess at least five metrics to measure innovation
- Discuss/assess at least five metrics to measure marketing strategy
- Recommend the appropriate metrics to use for your company
Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 3-5 pages not including title page and references
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