In this assignment, utilize the information from the previous weeks in the course. Develop a marketing strategy and plan based on the opportunity you identified earlier. As you develop the plan, keep in mind that in addition to innovation in ideas, processes and products innovation are needed in communication with the market. You should review the trends that are now referred as Web 4.0.
To complete this assignment review the outline of a marketing plan found @ http://www.quickmba.com/marketing/plan/. The outline explains what is included in each of the sections of a marketing plan.
Support your paper with a minimum of four (4) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 10-12 pages not including title page and references
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